She is the greatest girl runner of all time...but no one knows it…
A few weeks ago, we had a passionate discussion in our design studio about the badass girl heroes in our childhood stories.
We were talking about strength, cleverness, and independence... and then we had a massive realization.
We realized that one of these stories features the most famous girl runner in the world, but no one ever talks about it!
We were talking about strength, cleverness, and independence... and then we had a massive realization.
We realized that one of these stories features the most famous girl runner in the world, but no one ever talks about it!
Who is constantly chasing a schedule, dealing with time pressure, and running through chaos?
Alice in Wonderland! (Hands up if you agree it's the greatest story ever? 🙋♀️)
Her whole story is a time-trial in a very mad world. 🐇
Her whole story is a time-trial in a very mad world. 🐇
That lightbulb moment inspired us to design a shirt for Alice that captures her chaotic, pace-obsessed spirit. And once we started, we couldn't stop!
We went full fairy-tale, giving Little Red Riding Hood and Goldilocks the runner makeovers they deserved.
Turns out, carrying a heavy basket of goodies through the woods is great strength training. Little Red is tired of being the damsel in distress; she's fast, she's confident, and she's not looking back.
🐻 Goldilocks (The Pacer)
🐻 Goldilocks (The Pacer)
Let's be honest: we all compare our pace to the runner next to us, judge our splits, and spend half our miles feeling like we're "too slow" or "too fast."
We make ourselves miserable trying to find a speed that matches someone else's goal. Goldilocks, however, figured out the secret: her pace is the only one that matters. She found her zen mile.
⏱️ Alice in Wonderland (The Pace Obsessed)
⏱️ Alice in Wonderland (The Pace Obsessed)
If your running watch controls your life, this design is for you.
We know the madness: obsessively checking Strava, running circles outside your house just to hit a round number, or feeling completely unhinged because your split was a second slower than last Tuesday.
Alice captures the beautiful, chaotic side of every runner's tech obsession.
We are all a little mad here.
We guarantee these will earn a smile at the starting line💫
Ready to wear your favorite running story?
Click here to see our Fairy-tale Runner Shirts!
Stay wonderfully mad and keep running on time (or not!)❤️
P.S. Need another sign you've officially fallen down the running rabbit hole?
You know you're crazy when you wake up at 5 AM on purpose to run in the dark. 🐇
Ready to wear your favorite running story?
Click here to see our Fairy-tale Runner Shirts!
Stay wonderfully mad and keep running on time (or not!)❤️
P.S. Need another sign you've officially fallen down the running rabbit hole?
You know you're crazy when you wake up at 5 AM on purpose to run in the dark. 🐇