About Us
We Make Running Gear for Women Who Keep It Real.
Not for the podium. Not for the PR. For the woman who laces up at 5am when nobody's watching, walks the hills without apology, finishes last and signs up again anyway, and refuses to pretend any of it is glamorous.
That's who we are. That's who we make gear for. Welcome to Unleashed Threads.
Why We Exist
Running gear has a problem.
Most of it is made for a version of a runner that doesn't really exist, effortless, perfectly paced, glowing at mile 13. The marketing shows her floating through golden-hour light. The taglines talk about peak performance and personal bests.
And then there's the rest of us.
The ones who shuffle through the dark at 5:45am because it's the only hour that belongs entirely to us. The ones who told ourselves this would get easier - and are still waiting. The ones who run because it fixes something that nothing else can fix, and who've been known to mutter "maybe she's crazy, maybe she needs a run" about themselves, with complete sincerity.
We didn't see ourselves in any of that gear. So we made our own.
The Women Behind the Brand
Unleashed Threads was built by women runners, for women runners, the ones the industry forgot to make gear for.
We are late bloomers who found our fiercest selves at 37, 45, 52, 60, when the world said slow down and we did the exact opposite. We are moms who run for the 30 minutes a day that no one can interrupt.
We built this brand because the gear we wanted didn't exist. Gear that fits the way you actually move. Gear that says something true instead of something aspirational. Gear that makes the woman at the next start line tap you on the shoulder and say "where did you get that?"
What Makes Our Gear Different
Most running brands make gear for the runner they think you should be.
We make gear for the runner you actually are.
Just YOU. The real version. The one who shows up tired and runs anyway. The one who talks to herself at mile 4. The one whose running personality doesn't fit on a motivational poster but fits perfectly on a tank top.
Every design is made to make you stop scrolling, point at the screen, and say "that's literally me." And then wear it to a race and have three strangers say the same thing.
Because the best thing your running gear can do isn't wick sweat faster. It's make you feel completely, unapologetically seen, as the exact runner you are, not the one the industry keeps telling you to become.
That's the whole point. That's always been the point.
And apparently, other runners notice too. We hear it constantly - women telling us they've gotten more compliments on their Unleashed Threads tank than on anything they've ever worn to a race. A stranger tapped her on the shoulder at the start line. Her run bestie immediately texted asking for the link. Someone at mile 4 read her shirt and laughed and suddenly the hill was easier.
That's not an accident. That's what happens when your gear actually means something.
By the Numbers
- 🐌 618+ tanks sent to women runners across all 50 states
- ❤️ 1062+ designs and counting, each one made to make someone say "that's literally me"
- 🏃 642+ women in our community who run for themselves, not for a clock
What Our Runners Say
“This shirt is so cute and got compliments from other girls the first day wearing it to the gym! I ordered a small, I'm 5'3 and 130 pounds. It's a light weight fit and airy which is nice for a good run. I like my tops a little tighter so next time I will probably size down. The quality is soo good definitely a good purchase.” Amanda
“Great customer service. I bought a shirt in my usual size and it was too big. You gave me a credit towards another shirt and a discount no questions asked. You also did a great job of following up after the new shirt arrived. Your company is stellar and one of the best I have ever ordered from. That says a lot as I am 67;)” Lori
“Love this tank tops. Fits perfect 2XL - great color - good quality material. Shipping was fast - lots of compliments - ordered more designs” Morgan
Our Promise To You
Every order comes with a confirmation email, so you can check your details before production begins and reach out if anything needs changing. We're a small brand run by real people, and we're reachable at support@unleashedthreads.co when you need us.
We're not a faceless warehouse. We're runners who started this because we wanted gear that told the truth about running, and then discovered a few thousand other women wanted the same thing.
You've Found Your People.
Slow runners. Fast runners. First-timers. Veterans. Women who run from stress, toward clarity, through chaos, and past every limit they thought they had.
This is your gear. This is your brand. This is your people.