About Us
This is Not About the Miles. It’s About the Woman You are Becoming.
We don’t just make gear for runners. We make gear for the women who refuse to quit on themselves. The veterans, the late-bloomers, the fighters, and the friends who lift each other up.
Becoming isn’t a destination. It’s a daily choice to show up, for yourself and for those beside you.
Meet Morgan. She spent her youth in the U.S. Army, learning that running was about more than fitness, it was about resilience. Today, she proves that the most important thing you build on the road isn't a faster time; it's the strength of the women you carry with you.
Strength doesn't have an expiration date.
And neither does the starting line. While Morgan's journey began in her youth, others find their fiercest selves much later in life. When society tells you to slow down, the women we run with do the exact opposite.
Women like Lori.
Running is where your power is built. It’s the sanctuary where 'I can’t' becomes 'I am,' and where every mile adds a new layer of resilience to your soul. We see this spirit in leaders like Morgan, who run to lift others as they climb, and in warriors like Lori, who prove that strength has no age limit. We are here for every messy, beautiful, and transformative mile of it.
And because we know those miles aren't always easy, we refuse to make 'pretty' clothes for fair-weather days. Instead, we craft technical armor for when the hill gets steep and the grit takes over. You do the internal work of becoming unstoppable; we build the gear that works as hard as you do.
Who are you becoming?
Running is where you find the answer. It is your sanctuary, your forge, and your proof that you can endure. As you shed the 'I can't' and step into the 'I am,' we are here to support the woman you are working so hard to be. From the first mile to the finish line, we’ve got your back.